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Step 1 of 26

WELCOME!

Thank you for participating in the MirrorBranding™ process! Your input will be very valuable to inform the ways in which we define and articulate the BCFS Health and Human Services (BCFS) brand.

And here’s the good news: you don’t have to know anything about branding to participate. All we ask is for you to respond to the questions and exercises honestly and thoughtfully based on your own experiences and perspectives as a valued BCFS team member or partner. We will guide you through the entire exercise, so have fun, and thanks again!

EXERCISE 1: IMAGE CHOICE

In this exercise you, will see a series of cards, like the ones below, grouped into five categories: animals, vehicles, nature scenes, time pieces and music styles. For each category, choose the image you feel best represents BCFS TODAY. Then, explain why you chose the image you did in the field provided. For example, if you chose a picture of a cat, you might explain that choice through words like “nimble,” “independent,” etc. The interpretation is completely up to you; just tell us why you picked the image you chose. Click BEGIN when you are ready.

Animals*

RESPOND HOW YOU FEEL ABOUT BCFS TODAY

elect the card with the image that best relates to BCFS TODAY. After you have selected a card, tell us why you chose that card using adjectives or descriptors in the field provided. When you are done, click NEXT.

ANIMALS

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to BCFS? Please use commas to separate your responses.

Vehicles*

RESPOND HOW YOU FEEL ABOUT BCFS TODAY

VEHICLES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to BCFS? Please use commas to separate your responses.

Nature Scenes*

RESPOND HOW YOU FEEL ABOUT BCFS TODAY

NATURE SCENES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to BCFS? Please use commas to separate your responses.

Time Pieces*

RESPOND HOW YOU FEEL ABOUT BCFS TODAY

TIME PIECES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to BCFS? Please use commas to separate your responses.

Music Styles*

RESPOND HOW YOU FEEL ABOUT BCFS TODAY

MUSIC STYLES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to BCFS? Please use commas to separate your responses.

Now, the next step.

You will now see the same set of cards. This time, select the card with the image that best represents how you would like to see BCFS in the FUTURE. You are free to choose the same card or a different card. Then explain why you chose the image you did in the field provided. Click BEGIN when you are ready.

Animals*

RESPOND HOW YOU WOULD LIKE TO SEE BCFS IN THE FUTURE

Select the card with the image that best represents how you would like to see BCFS in the FUTURE. After you have selected a card, tell us why you chose that card in the field provided. When you are done, click NEXT.

ANIMALS

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to how you would like to see BCFS in the FUTURE? Please use commas to separate your responses.

Vehicles*

RESPOND HOW YOU WOULD LIKE TO SEE BCFS IN THE FUTURE

VEHICLES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to how you would like to see BCFS in the FUTURE? Please use commas to separate your responses.

Nature Scenes*

RESPOND HOW YOU WOULD LIKE TO SEE BCFS IN THE FUTURE

NATURE SCENES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to how you would like to see BCFS in the FUTURE? Please use commas to separate your responses.

Time Pieces*

RESPOND HOW YOU WOULD LIKE TO SEE BCFS IN THE FUTURE

TIME PIECES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to how you would like to see BCFS in the FUTURE? Please use commas to separate your responses.

Music Styles*

RESPOND HOW YOU WOULD LIKE TO SEE BCFS IN THE FUTURE

MUSIC STYLES

Tell us why you chose the image you chose.*

Tell us why you chose the image you chose.

What are the adjectives/descriptors the image represents that are related to how you would like to see BCFS in the FUTURE? Please use commas to separate your responses.

EXERCISE 2: EMOTIONAL TRACKING

In this exercise, you will be presented with a series of 10 statements about BCFS. Please assume each statement is 100% true and that BCFS is able to deliver on each.

Look at each statement and select all of the emotions or adjectives that represent how you think each statement makes people feel. You may select as many feeling descriptors as you feel are appropriate for each statement. Please do not hesitate to repeat answers when the same feeling applies to multiple statements. We are seeking out common emotional themes so repetition is important.

If there are any additional feelings or adjectives that would describe how a statement would make people feel that are not on the list of options provided, please type them into the field provided.

STATEMENT 1

Please read the statement below and select all the emotions, adjectives and descriptors you believe represent how people would feel when they read or hear it. Type in any additional feeling descriptors in the field provided if they do not appear on the list of choices.

1. BCFS provides prevention and early intervention programs that help children, youth, and families navigate challenges before they become crises.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 1 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 2

Please read the statement below and select all the emotions, adjectives and descriptors that you believe represent how people would feel when they read or hear it. Type in any additional feeling descriptors in the field provided if they do not appear on the list of choices.

2. BCFS delivers mental health support and life skills services that empower individuals to build stability, confidence, and independence.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 2 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 3

3. u0007BCFS offers safe and supportive housing solutions for youth and families who are experiencing homelessness or transitioning out of foster care.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 3 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 4

4. BCFS equips parents and caregivers with education, coaching, and resources that strengthen families and improve outcomes for children.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 4 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 5

5. BCFS connects pregnant and post partum women with medical support and community based services that promote healthy beginnings for mothers and babies.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 5 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 6

6. BCFS provides advocacy and case management for survivors of human trafficking, abuse, and violence as they work toward recovery and independence.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 6 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 7

7. BCFS supports families raising children with disabilities or special needs through services that increase access to care and opportunity.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 7 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 8

8. BCFS creates pathways to long term stability by helping individuals secure employment, education, and essential life resources.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 8 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 9

9. BCFS strengthens community safety and wellbeing by stepping in when traditional systems cannot fully meet a person or family’s needs.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 9 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

STATEMENT 10

10. BCFS helps people move from uncertainty to opportunity by providing guidance, protection, and the tools needed to achieve their fullest potential.

How do you believe the statement above makes people feel? (Select all that apply)

Accomplished

Appreciated

Belief

Belonging

Capable

Comforted

Confident

Convenienced

Covered

Deserving

Empowered

Equipped

Excited

Experienced

Faithful

Familial

Fulfilled

Grateful

Guided

Happy

Important

Informed

Impressed

Inspired

Justice

Loved

Loyal

Motivated

Nurtured

Peaceful

Powerful

Prestigious

Proud

Purposeful

Relaxed

Reliable

Relieved

Resilient

Resourceful

Respected

Safe

Satisfied

Secure

Smart

Strong

Supported

Thankful

Trusting

Understood

Validated

Valued

Vested

Question 10 Paragraph

Type in any applicable emotions or adjectives not found on the list in the field below.

EXERCISE 3: LOOKING AHEAD

In this exercise, you will be presented with a series of aspirational statements about BCFS. Select the top three choices you feel best represent what you want BCFS to be known for/as.

STATEMENT 7

Check the box next to the top three statements that best represent what you want BCFS to be known for/as in the FUTURE. You must choose three and only three options to proceed.

BCFS is a “one call, that’s all” organization that serves as a one-stop shop for community support.

BCFS equips participants and employees for success.

BCFS breaks the generational cycles caused by trauma and stigma.

BCFS is a change-maker, known for breaking barriers.

BCFS creates self sufficiency by preparing clients for a future where they no longer need our services and support.

BCFS creates a constant and continuous support system for those who needs us.

BCFS provides high-quality, personalized services to meeting clients where they are to serve their unique needs.

BCFS empowers autonomy.

BCFS is a great community partner and community builder.

BCFS is fiscally responsible.